A lot of search engine optimization services providers know the importance of content and for that matter they often hire content writers in their team. No doubt about the fact that content matters a lot, particularly, when Google and other search engines like Bing, Yahoo, etc. have started focusing on content marketing, its importance has gone up.
Needless to say that whether it is print, television or internet, some form of content has always been a part of promotion and marketing and for that reason even in search engine optimization services, the role of content is not less. In fact, content writing for search engine optimization services is even more crucial than others as it must also entertain the search engine bots.
Thus, content writing for search engine optimization services is like tight rope walking wherein the writer has not just to entertain the readers but also to the search engine bots which often visit the websites to see the updated content. These bots feed on the content, better and fresh it is, higher the value of the page and the page linked to the content.
During earlier days, a lot of attention was not on the content and some search engine optimization services providers spammed the entire Internet with bogus and copy-paste content. Later on when Google tightened the grip many of these websites lost their value and rank in search engines and paid heavily.
Content has Emerged as a Leading Tool for SEO
Now, after the introduction of Panda and Penguin Updates, a lot of websites have been penalized for bogus content. Now, content writing has become an essential tool of search engine optimization services, as the websites are generally ranked in the search engines only after they are evaluated to have content that is genuine and original.
Thus, the role of content is expanding and becoming crucial for search engine optimization services, and the companies are hiring them even in larger numbers than ever. Also, a lot of weightis given to good quality content for the websites because if content is good onsite, search engine optimization becomes easier.
Nonetheless, well written search engine content not just helps websites rank high on the search engines, but also helps search engine optimization services providers to get it ranked in search engines without much hassle.